Case study
DUPR
Global ratings platform
Platform design for the global pickleball rating system — ratings, matches, and progress that feel simple even when the data underneath is complex.
- Pickleball
- Platform UX
- Ratings
- Product design
The challenge
DUPR sits at the centre of competitive pickleball. Players, clubs, and organisers rely on accurate ratings — but the underlying data model is dense. The product needed to feel approachable on mobile, trustworthy for competitive players, and scalable as the sport grew internationally.
Our approach
We focused on clarity in the core loops: understanding your rating, logging matches, and seeing progress over time. UI patterns were designed to hide complexity until needed, with strong hierarchy, readable data visualisation, and flows that work for both casual club players and serious competitors.
The outcome
A platform experience that helps DUPR stay the default rating system for pickleball — presenting sophisticated data through an interface players actually want to use.