Case study
Major League Pickleball
Live web statistics & league platform
A three-year partnership building the digital layer for one of pickleball's fastest-scaling leagues — live stats, fan tools, and a brand-forward web experience that grew with the sport.
- Pickleball
- Live data
- Product design
- Web development
The challenge
MLP needed more than a marketing site. The league was scaling fast and fans expected live standings, match context, and a digital experience that felt as professional as the product on court. The platform had to stay reliable on event days, evolve with new formats, and support a business that would eventually go public.
Our approach
We worked as a long-term product and design partner — not a one-off build. That meant live statistics infrastructure, interactive tools for fans, and a design system that could stretch from web to broadcast-adjacent moments without breaking. We prioritised performance on mobile, clarity under pressure on gameday, and a codebase the league team could keep extending.
The outcome
The result was a live web statistics platform that became part of how the league presents itself to fans and partners — supporting years of growth and a journey from early product idea to the NY Stock Exchange.