Case study
Association of Pickleball Professionals
Webflow platform rebuild
We took the APP from zero to hero — rebuilding a defunct WordPress site as a custom Webflow platform with the visual style, scoring systems, player cards, events, and sponsor modules the tour needed to scale around the world.
- Pickleball
- Webflow
- Website
- Platform design
- Scoring systems
The challenge
The Association of Pickleball Professionals had outgrown an ageing WordPress site that could no longer support a global tour. Player profiles, live scoring, events, and sponsor placements needed to work together in one system — fast, on-brand, and easy for the APP team to extend as new markets came online.
Our approach
We migrated the APP to a custom Webflow build and designed the full visual language around how fans and players actually use the site: player cards, scoring systems, event pages, and sponsor modules that could be reused across tours and regions. Every pattern was built to scale — not as one-off pages, but as components the APP team could deploy worldwide.
The outcome
A modern Webflow platform that replaced technical debt with a foundation the APP could grow on — clearer storytelling for sponsors, stronger player and event presentation, and a site ready to support the tour as pickleball scales internationally.
